Any company owner that wants his investment to prove not only worthwhile but also profitable must keep a close eye on his competition. This is especially relevant since when it comes to commercial printers, even a few decimals difference in the cost of a printed page could lead to turning a profit or going for broke.
That’s because we’re not calculating at the thousand or even the hundred thousand pages mark, we are calculating at the million pages mark. The real problems is that not even customers can realize whether the company they’re working with is going to lose money in the process of providing its services to them at competitive rates.
The decision to go for broke is usually taken either having made enough sales in order to compensate the loss, or with the hope that future sales will cover that. As a large commercial printing company we cannot afford to keep the equipment on standby waiting for better offers. We have to keep everything going in a rhythm.
That’s why, should we have a commercial printers list, we could stay in closer touch with the other businesses which operate in the same area as we do. These are the ones that we need to worry about, if we should worry about anything at all.
Of course, if we’re thinking about expanding, then we want to know where other major commercial printing companies are situated, how much they’re able to handle, and what is their area of influence.
By knowing at least some of these things we’ll be able to create a more comprehensive list of services that we can provide not at a cheaper price but more reliably than all the rest. We cannot hope to have a lot of influence on the market and on people simply by providing services and products at lower prices.
This is mostly because, by lowering the price we are actually increasing the people’s expectations of benefiting from even lower prices.
What is certain is that selling ourselves short is never the answer as all that his will give us, in the end is even more abuse and more expectations from those around us or those that acquire our services.
The best thing we can do is to try and stay competitive while focusing on quality rather than quantity. In this way we won’t have to worry about the prices being too low or too high. While we can choose to lower our rates from time to time, we should always make sure we’re never crossing over to negative income when we’re doing that.
While studying the market and our competition by ourselves can yield interesting results, the fact remains that in order to achieve this we will require an entire office making constant calls and walking the streets.
Instead of all of this locomotion we should try hiring the services of a company that is willing to provide us with critical information about commercial as well as medium and small size companies. We can find out more regarding how we can acquire detailed lists of commercial printing companies at Printing-companies.org.
